Through a library of fast-paced content designed for Instagram and Facebook, we cultivated an across-the-aisle dialogue to collaboratively solve the unintended consequences of misinformed policy-writing and educate the public on how their food and clothes are grown.

Within a week of release the first commercial organically attracted over 123,000 views and 1,400 shares.

After 6 months, the media campaign reached over 2 million people from New York to Italy, garnering attention from industry-specific blogs and national publishers like Fast Company and the New York Times.